How to Write B2B Cold Emails Using AI Prompts (With Templates)

Most Indian salespeople type "write me a cold email" into ChatGPT and wonder why the output sounds generic. The problem isn't ChatGPT — it's the prompt. Here's exactly how to fix it.

Why most ChatGPT cold emails fail

When you give ChatGPT a vague instruction, it gives you a vague email. "Write me a cold email for my IT company" produces the same generic output it would give anyone. You need to give it context — your industry, your buyer, their pain point, the tone, and the goal.

The 5-part cold email prompt template

Copy and fill this template before you use it in ChatGPT:

3 proven opening lines for Indian B2B email

Replace the generic "I hope you're doing well" with one of these:

• The insight opener: "Most [industry] companies we speak to are spending 3+ hours per week on [manual task] — we built a way to cut that to 20 minutes."
• The trigger opener: "Saw that [company] recently [expanded/hired/launched] — congrats! That's usually when teams start looking for [solution]."
• The direct opener: "Quick question — how are you currently handling [pain point] at [company]?"

Subject lines that get opened in India

These subject line formulas consistently get higher open rates in Indian B2B email:

• [First name] — quick question about [their company]
• How [similar company] reduced [pain] by [X]%
• Idea for [company name]
• Re: [industry trend] — relevant for you?

Use AI Start India's B2B Builder

Instead of writing this prompt from scratch every time, use the B2B Lead Builder at AI Start India. Fill in your industry, target role, and tone — it generates the full research + outreach prompt in one click. Paste into ChatGPT and get your cold email in 30 seconds.